Product Management

Successful products and services combine the engineering advances with intelligent marketing approaches to achieve an immediate success and rapidly capture market share.

Planning, building, and deploying a product (hardware or software) or service has many challenges that TelWaves can support such as:

• Defining the requirements and benefits of the product or service

• Market profiling and targeting the demand sweat spot

• Customer opinion polling

• Return on investment (ROI) analysis

• Positioning and differentiating against the competition

• Conceptual design and feature definition

• Roadmap definition to drive product priority decisions

• Planning the development and roll out process

• Managing the cross-organizational matrix to ensure company readiness for the new product and subsequent feature releases

• Managing the primary vendors and third party partners

• Developing the pricing methodology

• Defining the sales strategy