Strategic Marketing

In today's competitive market place strategic product positioning is the key to any successful business strategy. Whether the product or service is new or well established, periodic assessment of the product positioning with respect to the market and competition is vital to the overall success.

The product or service marketing should examine and address the following major areas:

• Customer feedback

• Market demand

• Competition

• Pricing strategy

• Revenue and profit analysis

• Sales and marketing approach

• Organizational strength and weaknesses

• Product strengths and weaknesses

• Roadmap and future strategy